Alison Forbes

Having established an enviable record of achievement during more than 17 years in the pharmaceutical industry, Alison continues to apply her exceptional skills today at 360 Planning Solutions Inc.  Following a brief stint in oncology pharmaceutical sales, Alison rapidly moved into the medical side of the business as a medical science liaison in oncology.  She seized the opportunity to acquire more breast cancer knowledge and develop an outstanding KOL network.  This highly valuable asset has greatly contributed to the development of many impactful educational programs designed for the Canadian medical community in oncology

Alison’s communication skills made all the difference to engaging key KOL’s int the development of educational opportunities  and she contributed substantially to the creation of numerous influential strategic marketing plans and innovative tactical medical programs that were embraced with enthusiasm and implemented with notable results by the sales forces. However, her real passion is education, she decided to make it the center of her professional career.

Alison has a great capacity for wonder and her passion for her work is contagious. She is now devoting her energy and knowledge to the service of 360 Planning Solutions clients, positioning herself as a partner to those seeking to achieve greatness and success in the grand pharmaceutical world.